It all starts in Vietnam.
Two friends, two paths, two lives… and the same frustration: never really understanding what we put on our skin, nor what our daughters put on theirs.
One day, one of us experienced a shock: the doctor mentioned that certain endocrine disruptors present in everyday products could have influenced her daughter's growth .
A stark reminder that what you put on your skin really matters.
From that point on, it's impossible to buy a treatment "with your eyes closed".
Understanding has become essential.
Protection has become a priority.
And in Vietnam, a country where beauty rituals are simple, sensory and profoundly natural, one certainty has become clear:
👉 Beauty should be transparent.
Beauty should be a pleasure.
Beauty must be safe for today's women... and those who are growing up.
So we said to ourselves:
“Why doesn’t anyone create a brand that speaks like a friend, that truly explains, that simplifies everything… without sacrificing the sensory experience?”
Bloomy was born from this encounter:
between our personal history, our friendship, and Southeast Asia which inspired us.
Today, Bloomy exists to:
• Women who want to understand
• young girls who are learning to choose
• mothers who pass it on
• all those who deserve a clean, joyful and honest beauty
Bloomy, that's it:
a beauty that illuminates, that reassures, that protects.
A beauty that never cheats.
We want:
Helping you understand what you put on your skin
→ Because knowing your ingredients means taking back control of your beauty.
Offering you short & clean formulas
→ Just the essentials, nothing superfluous: effective, gentle and honest formulas.
To support you with simplicity and kindness
→ Melting textures, delicate fragrances, living ingredients inspired by Southeast Asia.
Reconnecting beauty to nature and pleasure
→ No jargon, no fuss: just a BFF explaining everything clearly.
Because understanding what you put on your skin should be simple.
Our peel-off labels decode the INCI for you, clearly and effortlessly.
🌺 Sensory experience from Southeast Asia
Treatments inspired by Southeast Asian rituals (Vietnam, Thailand, etc.)
Textures that melt, fragrances that comfort, a moment to breathe.
✨ Short, effective, clean formulas
Few ingredients, but the best.
“Hero ingredients” chosen to soothe, hydrate, illuminate, never the superfluous, always the necessary.
🤍 Positive impact and respect for life
Locally produced, recyclable glass, zero secondary packaging.
And a portion of our profits is donated to social programs in Vietnam.
Our products are formulated without compromise , to respect your skin, your senses and the planet.
- Paraben-free, because your skin deserves better than controversial preservatives.
- Sulfate-free (SLS / SLES), to preserve the hydrolipidic film and avoid irritation.
- Silicone-free. We prefer textures that truly breathe, without a mask-like effect.
- No mineral oils. Instead, nourishing vegetable oils derived from Southeast Asian fruits.
- Phthalate-free. Zero suspected endocrine disruptors in our routines.
- No artificial colors. Bloomy colors come from nature, not a laboratory.
- Free from harsh synthetic perfumes. Our fragrances are soft, enveloping and respectful of sensitive skin.
- No animal-derived ingredients. Our formulas are 100% vegan and cruelty-free.
Our Clear Care Promise
We are committed to creating clean, honest and responsible care.
1. Transparency. Honest promises, clear ingredients, no false information.
2. Clean formulas. Natural active ingredients, real effectiveness, respect for the skin.
No controversial ingredients.
3. Ethics & respect. Responsible partners, fair working conditions, diversity and inclusion at the heart of our brand.
4. Cruelty-free & vegan. No animal testing. No animal products. Ever.
5. Environmental commitment. Responsible packaging, reduction of unnecessary waste, continuous improvement.
6. Community first. We move forward by listening to those who use Bloomy every day.
Our eco-friendly packaging
We have chosen to reduce the impact where it really matters.
Our skincare products are designed without unnecessary extras… and so is our packaging.
No secondary packaging.
Each product arrives as it is, without unnecessary packaging, to limit waste and conserve resources.
Recyclable glass whenever possible.
The majority of our skincare products — serum, oil, jelly — are packaged in recyclable glass, a durable, safe and easy-to-reuse material.
And what if the glass isn't suitable?
For some products like body scrub or body wash , we opt for recyclable plastic: lighter, safer in the shower, but still responsible.
Because good packaging is packaging that protects your skin… without harming the planet .
Our social commitments in Vietnam
Creating clean skincare is not enough. We also want to contribute to a positive human impact, where our story began: in Southeast Asia.
That is why we support initiatives that are deeply important to us:
💧 Keep Vietnam Clean
A local association committed to environmental preservation: waste reduction, clean-up initiatives, and education in sustainable practices.
💙 Blue Dragon – Women Empowerment
We support Blue Dragon, an organization that assists vulnerable women and girls:
access to security, education and new opportunities.
A commitment that reflects our values of empowerment and solidarity.
Discover our Hero Ingredients
Natural active ingredients, inspired by Southeast Asian rituals, designed for the glow & comfort of sensitive skin.