Hero ingredients
Southeast Asia
Kumquat, rice, coconut: natural rituals reinvented for your skin.
Short & transparent formulas
Zero frills, 100% essentials. Peel-off labels that say it all.
Visible glow & sensorial textures
Skincare products that melt, illuminate and respect sensitive skin.
Social & environmental commitment in Vietnam
Each purchase supports local programs for women & the environment.
Our Best Sellers
Les Routines Bloomy
Our Commitments
Sourced with love in Southeast Asia
Our vision of clean beauty
Clean Beauty. Without compromise.
Clean
Ultra-minimalist formulas: just what your skin needs.
Peel-off label for an effortlessly understandable ingredient list.
Committed
Eco-friendly, silicone-free, sulfate-free, mineral oil-free.
Short formulas
Decoded
Beauty without compromise
Yes. Our formulas are short , clean, tested according to EU standards, and designed to respect reactive skin.
→ No hidden ingredients, no surprises.
Our formulas are clean, but since every pregnancy is unique, we always recommend medical advice.
→ We prefer to be 100% safe than 99% sure.
In Southeast Asia, with committed local partners who share our values of ethics, quality and transparency.
→ Formulas inspired by Vietnam, created with heart.
Silicones, parabens, mineral oils, sulfates, microplastics, palm oil…
→ The shortlist is our religion: just the essentials, never the superfluous.
That's our signature: you'll peel off a small label to discover a translated INCI, simple and understandable.
→ Because understanding your routine is the beginning of the glow.
You have 30 days to return an unopened product to us.
→ No need to justify the return, let's keep it simple.
→ We prepare each order with care
Both. Our key ingredients come from Southeast Asia and our formulas are short, transparent and comply with EU standards.
→ Clean, sensory, effective — without compromise.
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