Choosing the right cleaner: the simple & effective guide

For a skincare routine to really work, you need to start by understanding your skin type… and choosing the right cleanser.
A suitable cleanser purifies the skin without drying it out or irritating it — this is the basis of a healthy routine.

🌿 Know the ingredients that make the difference

When choosing a facial cleanser, think first about your skin concerns.
Each asset has a very specific role:

⭐ Salicylic Acid (BHA)

→ Ideal for oily or acne-prone skin
Unclogs pores and reduces imperfections.

⭐ PHA (Poly Hydroxy Acids)

→ Ideal for dry, sensitive skin, skin prone to rosacea or eczema 
Gently exfoliates without irritating.

⭐ Glycolic Acid (AHA)

→ Ideal for mature, dull, pigmented or sun-damaged skin
Restores radiance and refines skin texture.

⭐ Lactic Acid (AHA)

→ Ideal for dry and sensitive skin
Very gentle exfoliation + hydration.

⭐ Hyaluronic Acid

→ Ideal for dry, dehydrated skin
Rehydrates the skin's surface without weighing it down.

⭐ Antioxidants & Peptides

→ Ideal for mature skin
They protect against skin aging and firm the skin.

💧 How to apply your cleanser correctly?
🫧 1. Use lukewarm water

Water that is too hot is irritating, cold water tightens pores too much and traps impurities.
Warm water = perfect balance.

🫧 2. Massage for a few minutes

Make circular movements, don't forget:
• the hair root
• the wings of the nose
• the chin
• the contours of the mouth

Rinse with clean water.

🫧 3. For exfoliating cleansers

Leave on for 2 minutes before rinsing: the active ingredients have time to work.

🌙 How often should you cleanse your skin?
⭐ In the evening: double cleaning recommended

Cleansing oil → removes makeup, SPF, pollution

Aqueous cleanser → purifies pores, removes dead skin and impurities

This is one of the secrets to clear and radiant skin.

⭐ In the morning: one cleaning is enough

To remove sebum and residue from the night.

🌸 Which cleanser is right for you?
🥛 Cleansing milks & creams

→ Dry, sensitive, dehydrated skin

🫧 Foaming cleansers

→ Normal, combination, oily, acne-prone skin

💦 Cleansing gels

→ Combination to oily skin

💧 Micellar waters

→ All skin types
→ Perfect if you're short on time or want to cleanse without water

🧴 Cleansing oils & balms

→ Dry, dehydrated skin, skin that loves comfort
→ Ideal first step of double cleansing

🌿 Exfoliating cleansers

→ All skin types
→ Provided that the appropriate acid is chosen

✨ In summary

Choosing the right cleanser means understanding what your skin likes — and what it doesn't tolerate.
This is the first step towards a more efficient, more sensory, more balanced routine.

Dare to cleanse — the Bloomy way.