Choosing the right cleaner: the simple & effective guide
Yasmina Depas
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Yasmina Depas, Co-founder of Bloomy Cosmetics
I'm Yasmina Depas, co-founder of Bloomy Cosmetics, a skincare brand inspired by the botanical richness of Southeast Asia.
After more than 20 years in marketing, beauty, retail, and international brand development, I wanted to create something that truly reflected me: cosmetics that are more transparent, with simpler formulas, and more respectful — of both skin and the environment.
Bloomy was born from a simple conviction: the best skincare doesn't seek to transform the skin, but to help it do what it already naturally knows how to do — adapt, protect itself, and regain its balance. This is the philosophy I share here, through articles designed as conversations.
On this blog, I write about topics that drive us every day:
• understanding your skin and its real needs,
• deciphering ingredients without jargon,
• making better skincare choices and avoiding cosmetic overconsumption,
• highlighting natural active ingredients and their effectiveness,
My goal is simple: to make beauty more readable, more honest, and more useful. No miracle promises, no complicated discourse — just clear explanations to help everyone take care of their skin with more confidence.
Thank you for reading 🌿
Yasmina Depas Co-founder of Bloomy Cosmetics
For a skincare routine to really work, you need to start by understanding your skin type… and choosing the right cleanser.
A suitable cleanser purifies the skin without drying it out or irritating it — this is the basis of a healthy routine.
🌿 Know the ingredients that make the difference
When choosing a facial cleanser, think first about your skin concerns.
Each asset has a very specific role:
⭐ Salicylic Acid (BHA)
→ Ideal for oily or acne-prone skin
Unclogs pores and reduces imperfections.
⭐ PHA (Poly Hydroxy Acids)
→ Ideal for dry, sensitive skin, skin prone to rosacea or eczema
Gently exfoliates without irritating.
⭐ Glycolic Acid (AHA)
→ Ideal for mature, dull, pigmented or sun-damaged skin
Restores radiance and refines skin texture.
⭐ Lactic Acid (AHA)
→ Ideal for dry and sensitive skin
Very gentle exfoliation + hydration.
⭐ Hyaluronic Acid
→ Ideal for dry, dehydrated skin
Rehydrates the skin's surface without weighing it down.
⭐ Antioxidants & Peptides
→ Ideal for mature skin
They protect against skin aging and firm the skin.
💧 How to apply your cleanser correctly?
🫧 1. Use lukewarm water
Water that is too hot is irritating, cold water tightens pores too much and traps impurities.
Warm water = perfect balance.
🫧 2. Massage for a few minutes
Make circular movements, don't forget:
• the hair root
• the wings of the nose
• the chin
• the contours of the mouth
Rinse with clean water.
🫧 3. For exfoliating cleansers
Leave on for 2 minutes before rinsing: the active ingredients have time to work.
🌙 How often should you cleanse your skin?
⭐ In the evening: double cleaning recommended
Cleansing oil → removes makeup, SPF, pollution
Aqueous cleanser → purifies pores, removes dead skin and impurities
This is one of the secrets to clear and radiant skin.
⭐ In the morning: one cleaning is enough
To remove sebum and residue from the night.
🌸 Which cleanser is right for you?
🥛 Cleansing milks & creams
→ Dry, sensitive, dehydrated skin
🫧 Foaming cleansers
→ Normal, combination, oily, acne-prone skin
💦 Cleansing gels
→ Combination to oily skin
💧 Micellar waters
→ All skin types
→ Perfect if you're short on time or want to cleanse without water
🧴 Cleansing oils & balms
→ Dry, dehydrated skin, skin that loves comfort
→ Ideal first step of double cleansing
🌿 Exfoliating cleansers
→ All skin types
→ Provided that the appropriate acid is chosen
✨ In summary
Choosing the right cleanser means understanding what your skin likes — and what it doesn't tolerate.
This is the first step towards a more efficient, more sensory, more balanced routine.
Dare to cleanse — the Bloomy way.
