3 golden rules to finally understand the composition of your cosmetics
Yasmina Depas
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Yasmina Depas, Co-founder of Bloomy Cosmetics
I'm Yasmina Depas, co-founder of Bloomy Cosmetics, a skincare brand inspired by the botanical richness of Southeast Asia.
After more than 20 years in marketing, beauty, retail, and international brand development, I wanted to create something that truly reflected me: cosmetics that are more transparent, with simpler formulas, and more respectful — of both skin and the environment.
Bloomy was born from a simple conviction: the best skincare doesn't seek to transform the skin, but to help it do what it already naturally knows how to do — adapt, protect itself, and regain its balance. This is the philosophy I share here, through articles designed as conversations.
On this blog, I write about topics that drive us every day:
• understanding your skin and its real needs,
• deciphering ingredients without jargon,
• making better skincare choices and avoiding cosmetic overconsumption,
• highlighting natural active ingredients and their effectiveness,
My goal is simple: to make beauty more readable, more honest, and more useful. No miracle promises, no complicated discourse — just clear explanations to help everyone take care of their skin with more confidence.
Thank you for reading 🌿
Yasmina Depas Co-founder of Bloomy Cosmetics
Reading a cosmetic ingredient list can seem as complicated as a chemistry lesson.
And yet… understanding what you apply to your skin is essential.
Here are the 3 golden rules (in theory!):
1. Read the label carefully and decipher the Latin names in the INCI list.
Not always easy, especially when the names sound like spells from Harry Potter.
2. Use apps like Yuka or INCI Beauty
They provide a quick score and help to identify controversial ingredients.
3. Be an expert, pharmacist or specialist in cosmetology.
In other words… not the majority of us 🙃
🌿 The problem?
These three rules are very difficult to follow on a daily basis.
▪️ Not everyone has the time (or the desire) to become an expert.
▪️ Not everyone has a beauty app on their phone
▪️ And the composition often remains opaque, even with the best will in the world
👉 Need a little help?
At Bloomy Cosmetics, we decided to make transparency simple.
Our peel-off labels open like a little book to explain, clearly and without jargon, the role of each ingredient.
Because understanding what you're applying to your skin should be obvious, not complicated.
✨ Some examples
▫️ “Tocopherol” → it’s simply vitamin E, an antioxidant.
▫️ “Sorbitan Monolaurate” or “Polysorbate 20” → emulsifiers that allow oil + water to be mixed.
▫️ “Ethylhexylglycerin” and “Phenoxyethanol” → preservatives, essential to guarantee the stability of the formulas.
Nothing mysterious. Nothing hidden. Just clarity.
🌸 Take control of your routine
Follow us at www.bloomycosmetics.com
and discover a simpler, softer, more transparent beauty.
Dare to glow — with confidence. 💧
